Best Product or Best Marketing - which one wins?
“ It's not the best product that wins but the best-known one that wins ,” says Jaiden Vu, Founder and CEO of Vantura Cosmetics. “The reason Vantura Cosmetics is trending is not because we focus on crafting the perfect product, but we focus on the vision of our branding.”
We have worked with so many clients who struggle with this concept.
Do you ever find yourself spending enormous amount of time and energy on getting the concept right? Checking to make sure that no stone is unturned, no detail is missed, and that everyone offers a “it’s perfect” statement?
As the quotes state above, focusing on the branding vision is imperative to creating a successful campaign.
Bring IN a marketing team that is knowledgeable on how to create a story around your business. Work with them to create relatable content that allows the consumer to feel part of the vision.
Take a moment to think about your own buying habits.
Do you have businesses that you regularly purchase from? Would you agree that their branding resonates with you?
Do you land on certain products within your social media feed because the branding appealed to you?
YES, this is why “Marketing Your Product Is More Important Than The Product Itself.”
INGroup Creative prides itself on developing branded communication that draws IN the eyes and ears of consumers. Contact us today for a free brand audit. info@ingroupcreative.com
